03. THE AGENDA
The agenda below is subject to minor adjustments and updates. The final agenda will be displayed outside the main plenary room. There will be no agenda handouts.
WEDNESDAY - 15 OCTOBER - MEET & GREET
5:00 pm
Check-in & Welcome
Check in, settle in, and get to know each other.
7:45 pm
Aperitif and Dinner
Enjoy your first aperitif and dinner in this beautiful venue here in Germany. Take the opportunity to put names to faces, connect with those you usually interact with only through online meetings and emails, and start building new connections. Savour the delicious food and carefully selected wines, and get ready for the AGM.
THURSDAY - 16 OCTOBER - ANNUAL REPORT, SURVEY RESULTS AND MORE
BREAKFAST - 7:00am - 8:30am
8:30 - 20 mins
Welcome, Scene Setter, and Housekeeping
Clif will open by welcoming all partners, with a special hello to new agencies, and set our intent for the next two days: align as one partnership, make clear decisions, and leave with a single plan and a unified mindset for 2025–2026. David will then frame the market realities and our opportunities, clarifying what must change, what will stay, and where we will focus so we move from discussion to decisions. Annette will cover housekeeping and introduce our guests and speakers.
Phones on silent. Be concise. Challenge ideas, not people. Capture actions.
PRESENTERS
Clif Collier
David Jordan
Annette Poyser
8:50 - 90mins
Annual Report
A clear snapshot of where BBN stands and what comes next. We will welcome new partners, acknowledge leavers, and note any open issues. Operations will cover Teamogy, Canto, Fiscal Advocate, and Mission Control with what’s working and where support is needed. We’ll review AI adoption and client use cases, provide a compliance status with required actions, share BBuNified progress on governance and consistency, and close with marketing results and near‑term priorities. Expect straight reporting and concrete next steps.
PRESENTERS
Annette Poyser
Marco Luciano
Dennis Güth
David Jordan
Andrei Stoica
10:20 - 40 min
Financial Updates and Results
A clear financial snapshot and outlook. We will review the YTD position, the 2025 P&L projection, and the 2026 budget, highlighting drivers and risks. We will also address the commission issue, including non‑reporting and late reporting, and confirm simple steps and timelines to close the gaps.
Alan Brandwood
BREAK - 11:00 - 15 MINUTES
11:15 - 30min
Funding Our Future: Options and Criteria
To secure a robust, long‑term future for BBN, the board have conducted a significant strategic review of how partner fees are structured. Jennifer and Richard will share the analysis, options under consideration, and the criteria we are using to judge fairness and sustainability. This session is to present the options and, as a partnership, make a decision.
PRESENTERS
Jennifer MacLennan
Richard Parsons
11:45am - 15 min
New Shareholder and Partner Agreements
We’ve shared the new agreements with you and asked in advance that you review them and come prepared with questions (if any). This is the opportunity for any questions to be answered prior to agencies signing their agreements in this session.
Clif Collier
12:00pm - 60 min
Survey Results (Part 1)
Our industry is entering its biggest period of change. That demands a clear response from BBN and its partners. We must collectively decide where to focus to create the greatest value for BBN partners & shareholders. This session shares the quantitative results, highlights key insights, and captures partner expectations to inform priorities for the next stage.
Clive Randall
LUNCH - 13:00 - 60 MINUTES
14:00 - 30 min
Survey Results (Part 2)
A moderated discussion with a cross-section of partners representing different agency sizes and priorities. The panel will respond to the survey findings, share their lived experiences, and address practical needs. Expect candid perspectives that help translate data into clear focus areas for BBN.
Clive Randall
14:30 - 20 min
Teamogy – The Backbone of Matrix Delivery
This session demonstrates why Teamogy is crucial to the success of matrix teams. The platform enables central management of budgets and time so multiple agencies can deliver to a shared client with clarity and control. It has been configured to meet BBN’s bespoke needs, supporting partner collaboration in a true matrix with BBN | Agency X. We will cover how to use it consistently, what constitutes “good” practice, and the next steps to achieve full adoption.
PRESENTERS
Annette Poyser
Libor Cerny
Petr Vevera
14:50- 60 min
Global Buyer Behaviour report
An exploration of the latest Global Buyer Behaviour report and what it means for us. Stuart will highlight the most significant shifts in how B2B buyers research, select, and buy and renew, and then translate those findings into clear implications for your offer, go-to-market strategy, and delivery. Expect practical takeaways that can be applied across various markets.
Stuart Jaffray
BREAK - 15:05 - 15 MINUTES
15:20 - 30 min
Summary Day 1
A concise wrap-up of decisions, actions, and open items from Day 1. We’ll confirm owners and next steps, highlight what carries into tomorrow, and preview the workshop format, topics and what success looks like for Day two, so you arrive ready to contribute.
Jennifer MacClennan
From 19:00
19:00: Aperitifs
Wind down with relaxed drinks and good company in the elegant surroundings of Schloss Rothenbuch. A perfect chance to connect, reflect, and enjoy the setting before dinner.
20:00: Dinner
Sit down to a curated dining experience by Chef Silke, who brings the best of German & French cuisine to your plate. Enjoy a refined set menu with perfectly paired wines. It’s the ideal way to reflect on the day while building relationships with your fellow partners.
FRIDAY - 17 OCTOBER - PRESENTATIONS, INTERACTIVE SESSION & WORKSHOP
BREAKFAST - 7:00am - 8:30am
8:30am - 30 mins
Evolution or Revolution?
We will test our options for BBN’s next chapter. Clarify what must change, what must stay, and whether incremental evolution is enough or a bolder shift is required.
Clif Collier
9:00am - 30 mins
What Has the Survey Told Us?
A focused recap of the most significant issues and themes from the partner survey and yesterday's panel discussion. We will translate the findings into clear priorities and frame the decisions we need to make today.
Clive Randall
09:30am - 45 mins
INTERACTIVE SESSION
Interactive Q&A: AI, Impact, and How We Respond
A live interview where Annette asks Colin Cooper for his perspective on how AI will reshape agencies. We will examine the evidence, share real-world examples already in the market, and discuss what this means for capability, pricing, and value. The session will focus on how agencies can pivot and how we can collaborate through BBN to meet the challenges ahead. The floor opens up to invite Partners to comment and ask further questions. Expect clear signals on what to start, stop, and scale.
PRESENTERS
Annette Poyser
Colin Cooper
10:15am - 30mins
INTERACTIVE SESSION
AI Workshop: State of Play
A practical session to map AI adoption across agencies. We will review tools in use, solutions being sold, and what clients are asking for. Together we’ll identify shared needs, define what more we should do, and agree how to achieve it collectively through BBN. Expect clear priorities and immediate next steps.
PRESENTERS
Marco Luciano
Colin Cooper
BREAK - 10.45 am - 15 MINUTES
11:00am - 90 mins
WORKSHOP PART 1
Strategy Workshop - Part 1 - Explore
Break into groups to tackle the priority topics that have been identified so far. Address multiple issues or focus on the big question: the shape of BBN, and your agency within it, in three years. Produce clear options with first recommendations.
All Groups in breakout rooms
LUNCH BREAK - 12.30 pm - 60 MINUTES
13:30- 60 mins
Presentation of outputs
Each group presents its work. We will capture decisions, dependencies, and gaps, then align on what moves forward to consolidation.
14:30 - 30 mins
BBN | Agency X
An update on Agency X’s role and recent collaborations across Europe. We’ll show how the alliance assembles cross‑border teams, the types of briefs it wins, and the value it creates for participating partners. Expect case highlights, the delivery model, and how your agency can engage in upcoming opportunities.
Ben Verleysen
BREAK - 15.00 - 15 MINUTES
15:15 - 90 mins
WORKSHOP PART 2
Strategy Workshop - Part 2 - Commit
Regroup to combine the strongest ideas into a single, coherent set of proposals. Define actions, accountabilities, and timelines for handover into execution.
All Groups in the plenary room
16:45 - 30 mins
Final Summary
The AGM has come to a close! It’s time to wrap up with a summary, key takeaways, and final considerations.
Clif Collier
20:00- late
19:00: Aperitifs
Get ready for the Gala Dinner and a night of celebration.
20:00 Gala Dinner and Golden Bee Awards Ceremony!
Tonight is our Gala Dinner, a special evening to celebrate and announce the winners of this year’s Golden Bee Awards! We look forward to discovering who the winners are and raising a toast to them all together
SATURDAY - 10 MAY - FAREWELL
07:00
Breakfast
Enjoy one last breakfast together, share your farewells, and take a few final moments to relax before departure.
10:00
Check-out
All rooms must be vacated by 10:00. Guests are kindly asked to leave the property after checking out.