ISSUE 11
INSIDE
SCOOP
AGENCY NEWS
Partner Events
ITEO is co-hosting the first-ever CMO Camp in Norway.
The event is organised along with the leading local marketing trade mag Kampanje, and two of the most influential marketing experts in Norway: A professor in Strategic Marketing and an industry veteran with 4o years’ experience with brand building.
New client wins
- Park & Battery: acquired a new client, a biotechnology company that leverages advanced AI and multiomics to accelerate drug discovery.
- wob: acquired two new clients, Mool Elektronik and Klein Anzeigen. They're also pitching for BCA, a European car marketplace.
- CubicICE: acquired six new clients: Skamont Pumps, iSteinmüller Africa, Green Data, Kaiser Air Compressors, UniROS Batteries. They're also pitching for Isuzu commercial trucks.
- Stoica is preparing to start work with three new tech clients - one for a one-year strategy and two for website revamps.
- Custom Media announced the onboarding of Ulife, a health app for employee engagement.
- GreenHat reported adding four new clients across various sectors and working on case studies for a real estate app and a global internet management company.
- Specbee secured Georgia Institute of Technology and Drupal.org as new clients, focusing on SEO services and website migration.
- HexaGroup reported new business with Del Mar (offshore mooring), Engie (French energy company), Aura Partners (sustainability-focused private equity), and HTI (hydrocarbon testing). They're also working with Persona AI, which has a three-year contract from Hyundai to build humanoid robots for heavy industry.
Awards & Recognitions
- Bader Rutter: Lori Hallowell has been recognised by PRNEWS as one of the Top Women in PR! and they have been named a Shorty Awards finalist in the Micro-Influencer category.
- Luxid Group: was shortlisted in two categories at the 2025 Global Social Media Award for Best Use of AI in Social Media and Best Integrated Campaign.
- True has been shortlisted for the Global Ace Awards.
BBN welcomes a 100+ Years of Industrial Marketing Experience
Join us in welcoming Quake Marketing Group to BBN—a Canadian agency built by B2B marketing experts who’ve sat on both sides of the table. With deep experience on the client and agency side, the Quake team knows there’s a smarter, more creative way to deliver compelling content for manufacturing and industrial brands.
Employer Brand with John Williamson
John Williamson of LinkedIn shares surprising parallels in a conversation with Peter Lyall, revealing how timeless values, clarity of purpose, and a strong employer brand can power long-term success — inside and out. This one’s packed with honest leadership insights, practical metrics, and real-world examples you won’t want to miss.
BBN AI STUDIO
We are thrilled to announce the launch of BBN AI Studio, our new global service designed to accelerate your AI initiatives.
BBN AI Studio is a joint endeavour between Marco Luciano and BBN and is dedicated to empowering our partners with AI expertise, infrastructure, and products. Early partners have already experienced significant benefits, including enhanced team engagement with AI and improved market positioning through innovative AI solutions.
You’re invited to join the growing BBN AI Community, who will host monthly collaborative sessions on AI developments across BBN partners.
Get in touch with us or with Marco Luciano if you want to discover more!
LEARNING & DEVELOPMENT
THIS WEEK: The new BBN Branding
Join us for an online session where we’ll unveil BBN's fresh new look! We’ll walk you through the updated branding elements—including our new logo, colour palette, and visual style—and explain what these changes mean for our communications moving forward. This session is a great opportunity to align on the new brand identity and ask any questions you may have.
Session 1: Wed, 30 Apr '25 @ 15:00 - 16:00 CET
Session 2: Thu, 1 May '25 @ 09:00 - 10:00 CET
RE-INDUCTION: 01. BBN Essentials
We’re excited to launch Module 1 of the newly updated BBN Induction Programme—the first in an 8-part series.
This opening module offers a broad introduction to BBN and is relevant for everyone at the agency. It’s designed to build awareness across all teams and provide a clear, shared understanding of who we are and what we stand for.
Starting on 13th May, we’ll be running six sessions to accommodate different time zones. Attendance at one of these sessions is mandatory for everyone on the re-induction list.
If you haven’t received the registration links by email, please get in touch as soon as possible.
BBNEXTGEN
Introducing the BBNextGen news section. Your monthly dose of insights, webinars & more!
Starting next month, we’ve got a dedicated space just for you, bringing fresh updates from the BBNextGen crew. Expect exclusive content, sharp takes, can’t-miss webinars, and community shoutouts straight to your inbox.
While you wait, check out the team’s top picks this month:
- TikTok’s Emergence as a B2B Channel
- Social Media as a Research Tool
- Rewriting the Rules: How B2B Marketing Must Evolve for Gen Z
👀 Oh, and heads-up—BBNextGen is hosting a webinar soon to break down the most significant insights from last year's Gen Z Academy workshop. Spoiler alert: it’s going to be 🔥.
Stay tuned. Details dropping soon.
