MISSION 147
INSIDE
SCOOP
AGENCY NEWS
New client wins
- Hexagroup onboarded Talke (chemical logistics) and is engaging with Baker Hughes.
- Nuvola Cloud Solutions added Ingersoll Rand, Forterro, and Quodient as new clients.
- Quake began work with Adescore in the pipe production industry.
- Custom Media gained Fisher Investments via AI-driven lead generation for Japanese market entry.
- Business Brainz completed a pilot with Anderson Labs, a Polish IT firm.
Awards & Recognitions
- Park & Battery: Shortlisted at Cannes Lions and won 6 Silver ACE Awards (for Roto-Rooter and Thermo Fisher Scientific campaigns). Plus, Nick Patrick received the Gold B2B Rising Star award.
- Centric: Won two AMA Crystal Awards for SEO and email marketing.
- True: Won 4 ANA awards, including Best Independent Agency.
- Fifth Ring: Shortlisted for MARKies, Drum Awards, and Lantern Awards.
Events
Content Plus recently took part in the Hungarian Business Fest, one of Hungary's premier business events. Embracing the theme "B2B Without Borders," they captivated attendees with a creatively themed booth and eye-catching spacesuit attire. Adding an element of fun and engagement, visitors to their stand also had the opportunity to participate in a scratch card game.
BBN Exchange
Last month, our partners Fifth Ring and STOICA.CO showed exactly what makes BBN - The World's B2B Agency so special. Through our Exchange Programme, Raluca Apostol, Operations Director at STOICA.CO, spent 10 days immersed with Fifth Ring’s team in Aberdeen.
GAIN A COMPETITIVE EDGE WITH
BBN | AI STUDIO
AI is poised to transform the face of B2B marketing by making it more efficient, personalised, and data-driven, enabling agencies to deliver better results for their clients.
However, it also requires agencies to adapt and upskill their teams to leverage these technologies effectively.
Our BBN | AI Studio specialises in custom AI solutions designed to tackle your client's specific challenges – from improving lead gen efficiency and accelerating complex sales cycles to enhancing account-based marketing effectiveness.
Get in touch with Marco Luciano to discover more!
WEBINAR RECORDING: BBN | AI STUDIO DEVELOPMENTS
Join Marco Luciano, head of BBN | AI Studio to learn about the current developments in:
- BBN AI Space, the multi-AI technology, all-in-one platform for collaborative AI use within your agency (saves you a ton of money)
- BBN AI Academy, the on-demand learning platform for your teams (makes them even smarter)
- The 'AI Market Researcher', a BBN AI Solution that you can sell to your clients
LEARNING & DEVELOPMENT
Dominate the AI Content Revolution
Friday, 11 July - 10 am (CET)
The world of content creation is changing fast, thanks to AI. But are you keeping up? It’s no longer enough to simply produce content; you need to optimise it.
Join our upcoming webinar to dive into Generative Engine Optimization (GEO). We'll explore the crucial differences between GEO and traditional SEO, show you how to test and monitor your strategies, and get hands-on with designing your own GEO experiments. Don't get left behind—learn how to master the AI content revolution and make sure your message hits home.
Embracing Your Funnel's Dark Side
Thursday, 24 July - 3 pm (CET)
Rethinking Measurement for Smarter, More Creative B2B Campaigns.
Not everything that matters can be measured - and not everything that's measured matters. In this eye-opening webinar, Luxid explores the concept of the "Dark Funnel" - the user behaviours and brand-building activities that traditional tracking often misses.
You'll learn how to help clients shift focus from obsessive click-tracking to more holistic KPls, embrace zero-click experiences, and balance creativity with accountability. It's time to move beyond lead-gen tunnel vision and see the full funnel.
COMING SOON...
A NEW WAY TO NAVIGATE BBN
Stay tuned for a major upgrade that's set to transform how you discover, collaborate and engage with BBN.
BBNEXTGEN
Your monthly dose of insights, webinars & more from the BBNextGen team!
The NextGen Team recently hosted a fascinating webinar all about Gen Z—did you get a chance to join?
If you missed it, no worries! You can watch the recording and catch up anytime.
Plus, exciting news! The BBN Global Connections Programme is launching very soon. If your agency would like to take part, we’d love to hear from you. Be sure to check your inbox for more details!
Is someone from your company eager to get involved? We’re looking for new members to help grow the NextGen Team—get in touch and let’s build the future together!
