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AGENCY NEWS
New Client Wins
Our agencies continue to actively pitch and onboard exciting new clients & projects this month:
- BBN | Agency X: onboarded new clients: Ilio Ventures, Renovo Home, and Strategic & Active Surfaces. The new project "White Rocks" has also started! Awaiting the final result of the Gasunie pitch.
- Wob has two new clients, Retail (global supplier of enclosure systems, automation, and infrastructure) and Stadtwerke Herne (regional energy provider)
- True: won a pitch for a dormant client, Yell (digital marketing / Yellow Pages).
- Candour: new client onboardings, Neo4G and Atlassian for content, PR, and media relations in the India market.
- ContentPlus: has a new client FATH
News & Awards
Fifth Ring: has been shortlisted for Global B2B Agency of the Year and for Best Lead Gen Campaign for the work with MrsL, following an award with The Drum earlier this year.
True has recently celebrated its 13th birthday!!!
Partner Events
The BBN | Agency X team represented BBN and participated in the Communication Leadership Summit in Belgium on September 19.
Symphony successfully hosted a major event in July, the IGC Harmonics, featuring speakers like Carrie Cunningham and clients including IBM and Microsoft.
Congratulations to the two BBN partners who have been named in The Drum's top 100 Indie list, Bader Rutter and Park & Battery.
AGENCY ARTICLES: MUST READS
Global Brands Should Move Toward 'Borderless Marketing'
David Moreno from Bader Rutter was recently featured in MediaPost, where he shared why global brands must unify their messaging while staying flexible enough to adapt locally and stay culturally relevant.
Stories vs. Data: The Dangerous Seduction in New Markets
Fifth Ring explores why relying on compelling stories in new markets can be risky, showing how Predictive Revenue helps organizations cut through anecdotal noise and make smarter, data-driven decisions.
Why Sales Tech Not Just Martech Makes The Difference in B2B Growth
Luxid Group highlights why B2B brands need more than martech—they need sales tech. It explains how sales sequencing bridges the gap between marketing-generated leads and consistent, structured follow-up.
"24 Hours in" Series is BACK!!!
Katrin Lucas, Process Manager at wob AG, introduces us to her hometown of Viernheim in the third instalment of our "24 Hours In" series.
Discover the best things to see, do, and eat in Viernheim, southwest Germany, through the eyes of a true local.
Located about 40 miles south of Frankfurt, this lesser-known gem offers everything from excellent coffee to the local speciality "Skalbierte mit Pommes" (skinless bratwurst with chips).
BBN Golden Bee Awards 2024!
Judging for this year’s Golden Bee Awards have begun
72 submissions by 15 agencies will be assessed over the next couple of weeks by 42 judges!
Judging finishes on 10 October. Shortlisted entries will be notified immediately. Winners will be revealed on 17 October, during the closing evening of the AGM.
We are also pleased to announce that we have a new category this year, "Best use of AI in Marketing"
2025 AGM
We’re turning intent into action at the 2025 AGM.
Sharper delivery. Fairer fees. Real agency & client value from AI. The majority of you are co-owners of BBN, so your perspective in the room is the difference between talk and traction. The Survey results will guide workshops to examine and brainstorm evolution or revolution for YOUR BBN.
Bring your 'thinking caps', your collaborative mindset and your tough questions. See what’s planned and how to prepare in our event hub...
TRAIL-MAKERS PODCAST SERIES
TUNE IN NOW
Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027. In the first episode of the series, we celebrate Luxid Group and its remarkable 28-year partnership with BBN. We're joined by Susanna Juusti, their Chief Operations Officer, whose journey began in 1996 when their agency was called Idea Development - starting with just 10-15 people in Finland.
LEARNING & DEVELOPMENT
Upcoming Webinars
Symphony Marketing - New Partner
Weds, 1 Oct - 9am BST | 10am CEST | 5pm JST | 6pm AEST
Unlock the Power of XR & Virtual Showrooms
Thurs, 2 Oct - 9am EST | 2pm BST | 3pm CEST
If you have ideas or topics to suggest for upcoming webinars, please share them with us! We’re now planning the final sessions of the year.
MISSION CONTROL
Access to Mission Control is now open for everyone!
All BBN Coordinators have had the opportunity to enjoy early access to the new Mission Control, our updated partner hub. They have been our chief testers and will help us fine-tune and make any necessary improvements. If you have ideas on how we can improve the hub, please let us know.
SEPTEMBER PASS CODE: Nebula456
We will deliver a live interactive Q&A session in early October
BBNEXTGEN
Your monthly dose of insights, webinars & more from the BBNextGen team!
Join the BBNextGen Team
A dynamic group of rising talent across BBN, focused on shaping the future of B2B marketing. If you are early in your career and eager to connect, collaborate, and contribute on a global level, this is the perfect opportunity to get involved! It will also look awesome on your resume! 😜
A New Wave of Buyers: To Win Over Gen Z, B2B Must Be Bold
Let’s be real: a new generation of buyers is stepping up. Gen Z is moving into B2B decision-making seats faster than ever.
Forrester’s 2024 Buyers’ Journey Survey reveals that Millennials and Gen Z now make up more than two-thirds of stakeholders in major purchase decisions.
So, what does this shift mean for your content marketing? It’s time to rethink the playbook. The first generation of true digital natives isn’t swayed by 20-page whitepapers or jargon-heavy messaging.
Instead, they expect bold, authentic, and values-driven content. To win their attention, brands need to bring energy, foster genuine community, and create experiences that feel real, not corporate.
The B2B Marketer’s Guide To Gaining Traction With Gen Z Buyers
Gen Z is reshaping the B2B buying journey by challenging traditional notions of the purchasing cycle. According to Unveiling Gen Z: What They Want You To Know In Their Own Words, they embrace multiple identities, gravitate toward ironic and satirical marketing, and prioritize social currency and community insights when making purchasing decisions.
The report highlights the unique social dynamics that shape Gen Z’s behaviour and brand engagement, showing how their values differ from previous generations.
The study was conducted by marketing experts at the Acceleration Community of Companies (ACC) in collaboration with graduate students from the USC Annenberg School for Communication and Journalism.
