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AGENCY NEWS
Happy 2026 everyone! Let's see what's new...
- Symphony Marketing is officially part of the BBN family! See their announcement here!
- Business Brainz is onboarding a new client called EI, a sales intelligence platform for enterprise customers. They are also running a pilot project for C-Job.
- Referro has gained several new customers over the past few months and are preparing a campaign to celebrate 30 years as a BBN Legacy Partner.
- Luxid Group has added Century Lock to their portfolio.
As Rodger Jones embarks on his next chapter, we’re pleased to share that this isn’t a goodbye. Rodger will still be on hand to advise on BAM and support the BBN partner community. Congratulations and enjoy your new chapter!
Awards & Recognitions
Congratulations to Centric for winning the "Agency of the Year" award by "Houston Business Marketing Alliance"
At the beginning of January, the Northern Star Business Awards took place, and Fifth Ring is very proud to see Greg Fairley recognised as a Rising Star. A great reflection of the exceptional talent in Scotland, UK and its global impact. Congratulations!
We’re always incredibly proud of the nominations, awards, and recognition received by our BBN Partners. Please keep sharing the news with us and on social media, and don’t forget to tag BBN.
AGENCY ARTICLES: MUST READS
Clarity and value will decide B2B winners in APAC in 2026 not AI hype.
From clear positioning and evidence-rich content to orchestrating buying groups and treating agencies as growth infrastructure, Green Hat lays out five practical predictions that every GTM team should read.
Here's how Callfactory, a Hungarian call centre, went from invisible to unforgettable
They wanted to reach the toughest audience- sales & customer service directors and boost brand awareness. With a two-phase, insight-driven campaign crafted by our partner ContentPlus l BBN Hungary, they didn’t just get noticed… they got results!
We often see the same pattern across B2B teams: big ambitions, busy activity… and results that don’t quite add up
Our partner STOICA.CO breaks this down brilliantly in their latest article, uncovering 5 real-life scenarios that quietly sabotage marketing performance. From unclear strategy and shaky leadership buy-in to underfunded budgets, weak tracking, and decisions driven by assumptions instead of real market insight.
AI CHAMPIONS ACROSS BBN
Engage with the AI Champions across BBN Partners to keep the conversation around AI developments active. This is an evolving topic, and we always want to hear what’s happening in your agency and any updates you have!
The AI Champions meet once a month. Join the next session, and let us know if a second monthly meeting would be helpful to accommodate different time zones.
SOCIAL MEDIA MANAGERS JOIN US...
To all Social Media Managers across BBN Partners: we need your help to amplify the BBN presence on social media.
We’ve created a WhatsApp group to make communication easy. The idea is simple: agencies share relevant content weekly, including case studies, expert insights, key people, cross-agency collaborations, recent wins/highlights, or posts you’d like BBN to reshare. BBN will then post selected content on LinkedIn, and together we’ll support each other with coordinated engagement to boost reach.
2025 AGM
We’re turning intent into action at the 2025 AGM.
Sharper delivery. Fairer fees. Real agency & client value from AI. The majority of you are co-owners of BBN, so your perspective in the room is the difference between talk and traction. The Survey results will guide workshops to examine and brainstorm evolution or revolution for YOUR BBN.
Bring your 'thinking caps', your collaborative mindset and your tough questions. See what’s planned and how to prepare in our event hub...
TRANSOFRMING EXPERT ASSETS WITH AI
Most B2B organisations already sit on a wealth of valuable content, but much of it is long, technical, and only used once, limiting its impact.
AI helps unlock this hidden expertise by repurposing existing assets into accessible blogs and podcasts, without losing technical depth. This approach extends content lifespan, improves discoverability, and keeps messaging consistent.
CubicICE uses AI to transform long-form content into FAQ-led blogs and structured podcast episodes, supported by transcripts and written companions. The result is content that’s easier to find, follow, and reuse, helping audiences move from curiosity to action.
With strong source material and human review, AI enables B2B organisations to scale high-quality, discoverable content in the formats buyers prefer.
LEARNING & DEVELOPMENT
January Webinars
Recent updates to BBN AI Studio and BBN AI Academy
By Marco Luciano
Virtual Product Twins in B2B-Marketing and Sales
By Matthias Hamann from Into the New
Upcoming Webinars
Centric Governance Central (CGC) Webinar
Thurs, 12 Feb - 12pm GMT | 2pm CEST | 10pm AEST
BluePanda Webinar (New Partner)
Weds, 25 Feb - 14pm GMT | 4pm CEST | 9am CT
If you have ideas or topics to suggest for upcoming webinars, please share them with us! We’re planning the webinars for 2026!
MISSION CONTROL
Mission Control is officially unlocked for February. Same door, new code — please make sure you’re using the updated passcode from 1st February.
Once you’re inside, don’t forget to put TARS to work. Think of it as your always-on co-pilot for BBN: need a refresher on BBN, want to explore partner capabilities, or quickly sanity-check who does what, where? Ask TARS. It’s faster than Slack, smarter than scrolling, and doesn’t mind tricky questions.
If you’re not using Mission Control regularly yet… February is a very good month to start.
PASS CODE: Planet654
BBNEXTGEN
Your monthly dose of insights, webinars & more from the BBNextGen team!
Join the BBNextGen Team
A dynamic group of rising talent across BBN, focused on shaping the future of B2B marketing. If you are early in your career and eager to connect, collaborate, and contribute on a global level, this is the perfect opportunity to get involved! It will also look awesome on your resume! 😜
Gen Z Unfiltered: Three, six months, and a year in – a real reflection of 2025
Ellie Nicolaou reflects on completing her apprenticeship in 2025, sharing the challenges she faced, her achievements, and the lessons that have shaped how she works and thinks. She highlights the importance of adaptability in a fast-changing industry, especially with AI reshaping the landscape, and emphasizes that human insight, creativity, and emotional intelligence remain crucial.
Her five key lessons from the year are:
- Sit in on all meetings learning often happens by observing, even when not directly involved.
- Make mistakes errors are opportunities for growth and improvements.
- Ask questions speaking up fosters curiosity, engagement, and confidence.
- Think like a consumer – use personal perspective to ensure campaigns resonate with audiences.
- Master the process – understanding the “why” behind tasks shifts you from apprentice to professional.
Ellie concludes that learning never stops, but the biggest achievement is recognizing her own place and value in the room while continuing to grow.
Gen Z is Changing the Marketing Game
Generation Z isn’t following the traditional marketing funnel anymore. Instead of a linear path from awareness to purchase, they move in a non-linear cycle of discovery, community influence, and brand loyalty—especially on social media. Brands now need to focus on authentic experiences, cultural relevance, and community engagement to truly connect.
If you want to read more about how Gen Z is reshaping the marketing landscape, check out this article from Vogue Business.
