ISSUE 12
INSIDE
SCOOP
AGENCY NEWS
New client wins
- Luxid Group: New partnerships with Atmos, Swisslog; expansion with Visa Europe, and a new project with FleetGuard.
- Park and Battery: Won new business with Kaiser Washington
- Hexa Group: Secured deals with Persona AI, Hyundai, and the Singapore government.
- Specbee: Providing SEO and AI services to Drupal.org and a nonprofit healthcare client
- Candour: Projects with RVNL and British Telecom (via an AI video tool).
- Custom Media: New clients include Ulife, Roche Diagnostics, and Fisher Investments.
- Business Brainz: Pilot project with Anderson Labs.
- Stoica: New work with Druid, ZTECH, CJOB, and BBN.
Awards & Recognitions
- Park and Battery: 7 wins at the Global Ace Awards, six shortlists at the B2B Elevation Awards.
- Green Hat: announced as a finalist at this year's B2B Marketing Hall of Fame awards
Events
- Content Plus participated in the Hungarian Business Fest.
- Bader Rutter helped the Chef Advisory Board launch at the National Restaurant Show.
BBN TRAILMAKERS
MILESTONES & STORIES THAT INSPIRE
We’re excited to announce a special series celebrating the 'BBN Trailmakers' – the agencies who have helped forge new paths and shape our global partnership through years of creativity and collaboration. Over the next few weeks, we’ll release seven podcasts and stories, sharing the journeys and insights of these pioneering partners. This year, our Trailmakers mark some incredible milestones: Wob celebrates 38 years with BBN, Referro 30 years, Bader Rutter & Luxid Group 28 years, APlusM & Marco 25 years, and Fifth Ring 17 years. With Referro hitting its 30th anniversary and BBN’s own 40th birthday on the horizon in 2027, there’s plenty to celebrate!
Join us as we honour the Trailmakers who continue to inspire, innovate, and contribute to BBN.
PULSE 2025
A BBN ACADEMY
7 - 10 May, Campus de Cely, France
Our recent Pulse Academy Survey revealed that BBN Academy continues to hit the mark with our attendees. A resounding majority found the sessions both relevant and practical, with many highlighting the interactive format and real-world case studies as standout features. There’s also a strong appetite for even more advanced topics and peer-led workshops in the future. Thanks to everyone who shared their feedback—your input is shaping an even better learning experience for us all!
PARTNER CASE STUDY
PRAIRIE FRESH PIG BOX MAILER
How do you get the attention of 50 busy retail meat buyers? Start with a pig-shaped mailer.
Seaboard Foods wanted to break through the noise and introduce key decision-makers to the Prairie Fresh® brand, so Bader Rutter helped them do just that.
The result? A 40% response rate, meaningful conversations, and product trials that are opening doors at the right time. Curious how it worked? Discover the full story behind this unique campaign.
BBN | AI SPACE
Something exciting is coming from the clever folks at BBN | AI Studio!
Don’t miss the upcoming BBN | AI SPACE – Deep Dive & Demo session, where you’ll get a closer look at the platform that can save your agency multiple AI subscription costs in one neat package. This is a unique opportunity to explore what’s possible with AI SPACE, so join us and be part of the online conversation!
Get in touch with us or with Marco Luciano if you want to discover more!
LEARNING & DEVELOPMENT
JUNE WEBINAR: Go The Distance
How Bader Rutter created a global off-premise campaign launch for McCain
First shared at the BBN Academy in May, discover how Bader Rutter tackled a uniquely layered challenge: launching a global off-premise fries platform from a market with the lowest brand awareness. This session shares the journey from insight to execution, including how the team secured global buy-in, leveraged local input, and created a scalable, adaptable campaign model.
You'll hear what worked, what didn't, and how you can benefit from their learnings.
Thu, 26 April '25 @ 17:00 - 18:00 CET
JULY WEBINAR: Engaging Gen Z Clients
Join members of our BBNextGen team for a focused webinar on understanding Gen Z clients—their behaviours, preferences, and expectations.
We’ll cover the key factors influencing their decision-making and what they value most in agency relationships and communication. You’ll gain insights into effective strategies for pitching to Gen Z and building long-term partnerships with this emerging client group.
Wed, 2 July '25 @ 15:00 - 16:00 CET
BBN INDUCTION: 02. How BBN Operates
As part of the first stage of our updated Induction Programme, 'Welcome & Foundations,' we’re excited to launch Module 2 - How BBN Operates, the second in an eight-part series.
This module's learning objective for BBN Coordinators and senior management is to ensure you understand BBN’s leadership, governance, finances and compliance expectations.
Starting on June 17th, we’ll run six sessions to accommodate different time zones. Only Coordinators & senior management need to attend this module.
We'll send the registration links by email, so please register and book a session in your calendar.
A Fond Farewell...
As we continue to evolve and grow as a partnership, we also recognise moments of transition. We bid a warm, but sad farewell to Elevated Third, MarTech, and The Marketing Hub as they move on from BBN. Each agency has contributed uniquely to our community, and we are grateful for their collaboration, innovation, and shared successes. We wish them continued growth and success in all their future endeavours.
BBNEXTGEN
Your monthly dose of insights, webinars & more from the BBNextGen team!
Last month, we introduced the BBN NexGen Team section. If anyone from your agency is under 30 and interested in joining the team, please get in touch—we’d love to have more voices and fresh ideas on board! The more, the better!
Check out the team’s top picks this month:
- Influencer Marketing and Corporate Influence
- Authenticity over Formality
- Inclusivity and human connection
👀 Oh, and a heads-up—BBNextGen is hosting a webinar in July to discuss the most significant insights from last year's Gen Z Academy workshop.
