MISSION 148
INSIDE
SCOOP
AGENCY NEWS
New Client Wins
Our agencies continue to actively pitch and onboard exciting new clients & projects this month:
- Fifthring: onboarded two new clients: Won Modek and Harius
- GreenHat: secured five new clients in June/July
- CubicICE: won a new client, SGS Bateman
- ContentPlus: currently in negotiations with the German company FAT on a potential new collaboration.
Partner Events
- Wob: hosted an AI-focused event for Essity (a prospective client) and marked their agency anniversary with a special Captain’s Dinner celebration.
- True: organised a roundtable on SME finance
Awards & Recognitions
- Wob: won Silver Bob Award for the Mann+Hummel case.
- Park & Battery: won Gold for B2B Agency of the Year at the Elevation Awards (after two years of Silver) and obtained recognition for “Best Use of Creative” (Roto-Rooter campaign).
- Bader Rutter: won three Elevation Awards, for the “Courage+”, "The World's Crispiest Bouquet" the McCain Foods campaign and "Born of the Bond" campaign
- Candour: Silver at IMAGEXX Summit & Awards 2025 for Legrand Data Centre Solutions – Category: Multi Channel Marketing, Silver at IMAGEXX Summit & Awards 2025 for British Telecom – Category: Best Use of Content and Bronze at IMAGEXX Summit & Awards 2025 for British Telecom – Category: Employee Advocacy
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Ready to dive in? Watch the video demo or Contact Marco Luciano for details and access to a free 10-day test drive.
INTERESTED IN LEARNING MORE?
LEARNING & DEVELOPMENT
Dominate the AI Content Revolution
Wednesday, 6th July - 10 am (CET)
The world of content creation is changing fast, thanks to AI. But are you keeping up? It’s no longer enough to simply produce content; you need to optimise it.
Join our upcoming webinar to dive into Generative Engine Optimization (GEO). We'll explore the crucial differences between GEO and traditional SEO, show you how to test and monitor your strategies, and get hands-on with designing your own GEO experiments. Don't get left behind—learn how to master the AI content revolution and make sure your message hits home.
Behind-the-scene Case Study by Bader Rutter
Thursday, 21 August - 3 pm (CET)
Don’t miss an upcoming webinar featuring a behind-the-scenes case study from Alexa Carlson, Senior Social Content Specialist, and Lauren Van Newenhizen, Senior Paid Social Specialist, at Bader Rutter.
This session unpacks how the Bader Rutter team moved quickly and strategically to help Tetra Pak influence McDonald’s internal decision makers — on a tight timeline and with high stakes. You’ll hear how they tackled a precise challenge: sparking interest in Tetra Pak cartons for Happy Meals, using LinkedIn to reach a very specific internal McDonald’s audience.
What began as a fast-turn request turned into a measurable win: a meeting between Tetra Pak and McDonald’s leadership. Alexa and Lauren will share what made this campaign effective and how agility, targeting smarts, and a clear creative POV came together to make impact.
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BBNEXTGEN
Your monthly dose of insights, webinars & more from the BBNextGen team!
Join the BBNextGen Team
A dynamic group of rising talent across BBN, focused on shaping the future of B2B marketing. If you are early in your career and eager to connect, collaborate, and contribute on a global level, this is the perfect opportunity to get involved! It will also look awesome on your resume! 😜
Engaging Gen Z clients — a generation already reshaping the future of B2B.
Three stats stand out in this webinar:
- Gen Z makes up 37% of the global population – nearly one in three people worldwide
- They represent 27% of the active workforce, and that number is increasing
- They're on track to command $33 million in purchasing power by 2030
The session explores what drives Gen Z, from their values and motivations to their decision-making processes. Not to mention, you get to meet BBN's Gen Z persona!
Why State Farm used influencer marketing to attract Gen Zers to its video game competition.
In a bold move to reach Gen Z and millennials, State Farm (an Insurance company), turned its Gamerhood Challenge into a Twitch and TikTok sensation, partnering with top streamers like Ninja, Ludwig, and Typical Gamer to drive excitement.
With real-time trivia, QR‑coded interactivity, prize giveaways, and its mascot Jake integrated into streams, the brand reached over 10 million views—a 116% spike over the previous year.
It’s a case study in meeting younger audiences where they live: gaming and social media
