02. PRE-EVENT PREPARATION
Before you arrive at Pulse 2025, take a little time to familiarise yourself with the core tools and topics that will shape your Academy experience.
This isn’t homework for the sake of it – these resources will help you hit the ground running in the workshops, contribute more confidently, and make the most of the sessions ahead. Please make sure you have downloaded and read ALL of the content provided here prior to arriving at the Academy.
New CMAP Deck
Check out the latest toolkit for Campaign Management and Planning – our Academy session will highlight some of our favourite tools.
BAM Deck
Explore BBN’s Brand Asset Management (BAM) model with this comprehensive deck of tools – our Academy session will reveal why it matters, how to use it, and how it helps us deliver consistent, high-impact brand work across markets.
The World Bee Project
Learn about the background to this year’s creative challenge. These insights will give you the context and inspiration you’ll need to contribute meaningfully to the group work.
💡TOP TIP
Download or bookmark these resources before you travel – and if you’ve got time, jot down any questions or ideas they spark. You’ll have plenty of opportunities to share them during the Academy.