SPEAKERS + EXPERTS
RODGER JONES
Director of Brand Strategy
Bader Rutter (USA)
Rodger is a brand strategist with over 30 years of experience in brand management, strategy and creative thinking. He co-developed the Brand Asset Management (BAM) model used across BBN to drive consistent and effective brand strategy. Rodger has worked with major B2B clients including John Deere, Dow, Corteva, and Siemens, delivering engagements across the US, Europe, and Asia.
ANNETTE POYSER
Chief Operating Officer
BBN Ltd. (UK)
Annette has a 15-year agency background and has been the driving force behind BBN’s partner operations and engagement for 10 years. With a deep knowledge of the partnership model, she oversees induction, compliance, and collaboration across agencies. At Pulse 2025, she’ll share some BBN Essentials and, on day two, will play the role of client lead during the campaign challenge, providing insight and direction.
MARCO LUCIANO
Head of AI Studio
BBN | AI Studio (Germany)
Marco helps BBN partners integrate emerging tech into their marketing. His specialism in AI, automation and content innovation supports smarter campaigns and better customer experiences. At Pulse 2025, Marco will show how AI is already transforming creative and strategic work inside BBN agencies.
ED DAVIS
International Client Relations
BBN | Agency X (USA)
Ed is a cross-channel strategist with a passion for matching bold ideas with the right media mix. With global experience in paid, owned and earned strategies, he’ll support teams during the campaign challenge, helping shape delivery plans that land in the real world.
NED BROWN
Chief Creative Officer
Bader Rutter (USA)
Ned leads Bader Rutter’s 65-strong creative team and brings over two decades of experience working with global brands like Porsche, adidas, and Apple. At Pulse 2025, he’ll guide attendees through CMAP – BBN’s Campaign Management and Planning platform – showing how it supports creative teams in planning smarter and collaborating more effectively across borders.
LAOISE RUBIO
Foodservice Practice Lead
Bader Rutter (USA)
Laoise blends culinary expertise with strategic thinking, leading foodservice marketing at Bader Rutter. A trained chef and former restaurant owner, she’s worked with major food brands like McCain, Kraft and Kellogg’s. At Pulse 2025, she’ll share a case study on how real-world foodservice insight drives better B2B brand engagement.
CHIARA MONTECCHIARI
Digital Marketing Manager
Luxid Group(Finland)
Chiara applies a growth mindset to digital strategy, helping clients uncover new opportunities through agile experimentation. At Pulse 2025, she’ll co-lead a session on embracing the dark funnel, exploring how marketers can adapt to changing media behaviours and zero-click journeys.
ANDREW HUMPHREY
Senior Director, Media Strategy
Luxid Group (USA)
Andrew leads media strategy for Luxid’s North American clients, focusing on scalable, insight-driven campaigns. At Pulse 2025, he joins Chiara to explore the dark funnel and show how smarter media thinking can drive brand growth in complex digital ecosystems.
