01. WELCOME TO PULSE 2025

A BBN Academy Experience

Welcome to Pulse 2025, BBN’s annual Academy, where brilliant minds across our partnership come together to connect, learn, and collaborate.

This year, we’re focusing on what makes BBN truly powerful – the tools, processes, and shared working methods that help us deliver impact across borders. From CMAP and BAM to AI, Teamogy, and content engagement, this is your chance to dive deep into the BBN ecosystem.

But Pulse isn’t just about learning. It’s about doing. You’ll take what you’ve learned and put it into action during our group challenge: shaping a campaign for World Bee Day on behalf of The World Bee Project using the tools and thinking explored on Day 1.

Set in the inspiring surroundings of Campus de Cély just outside Paris, this year’s Academy offers the space, energy, and opportunity to stretch your thinking and strengthen your connections with other BBN partners.

Over the two days, you’ll:

• Deepen your understanding of BBN’s key platforms and methodologies
• Collaborate in cross-agency teams to brainstorm a real creative brief
• Share ideas, challenge thinking, and build lasting partnerships
• Leave with insights and tools you can immediately apply in your agency

Whether it’s your first Academy or you’re returning for more, Pulse 2025 is your opportunity to lean in, contribute, and get even more from being part of BBN.